We Solve The Annoying $#!%🤬 Losing CL revenue🤨 No-show patients💀 Manually verifying insurance😓 Playing phone tag👻 Patients ghosting us🤯 Training staff on insurance😖 Quotes on sticky notes🤨 Missing calls😥 Underutilized benefits🤦♀️ Double data entry🔍 Tracking down orders For Optometry Practices
Made by and for optometric staff, Arrellio combines Contact Lens Automation, Insurance Verification, and Patient Engagement into one software, integrated with your practice management system. Three products, one login, no double data entry… just software built for you that works 
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Practices using our software
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Revenue generated for practices
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Practice retention rate
It Really Shouldn’t Be This Hard
The truth is, most optometry software was designed by people who've never set foot in a practice, pre-tested a patient, or sold a box of contacts. This is bad. Really bad. That missing real-world context creates the frustrations our industry deals with every day - a few of which you'll recognize below:
“Why are we texting patients from 5+ phone numbers?”
“Why does it take forever to verify insurance?”
“Why am I losing revenue to online retailers?”
“Why do we have so many missed calls?”
“Why don’t patients know their vision insurance?”
“Why is our contact lens capture rate so low?”
“Why is it so hard to grow our Google Reviews?”
“Why does it take forever to verify insurance?”
“Why are we wasting hours on double data entry?”
“Why do we have so many missed calls?”
“Why don’t patients know their vision insurance?”
“Why is our contact lens capture rate so low?”
“Why is it so hard to grow our Google Reviews?”
“Why does it take forever to verify insurance?”
“Why is half a patient’s visit just filling out their intake form?”
“Why do I feel like a detective when trying to verify insurance?”
“Why is it so hard to train new staff members?”
“Why is our schedule either slammed or dead?”
“Why does training on insurance feel like rocket science?”
“Why are we always playing phone tag with patients?”
“Why is our no-show rate so high?”
“Why don’t patients make the most of their benefits?”
“Why does our contact lens business consistently fall flat?”
“Why do patients ghost us after their first visit?”
“Why do I feel like a detective when trying to verify insurance?”
“Why is it so hard to train new staff members?”
“Why is our schedule either slammed or dead?”
“Why does training on insurance feel like rocket science?
“Why are we always playing phone tag with patients?”
“Why is our no-show rate so high?”
“Why don’t patients make the most of their benefits?”
Optometry Software That Just Works
Most practices are juggling multiple unintegrated contact lens ordering sites, insurance portals, and patient engagement tools - none of which talk to each other. Not only does this drain money; it creates an operational nightmare for staff members. Arrellio unifies these products into one interface, so your team can get back to growing the practice and selling more glasses!
Order Automation
Order in your practice management system
Do you like copying data from your practice management software to different contact lens ordering sites? Do you like it when someone makes a mistake and orders the wrong thing or forgets to place an order entirely? No, of course not! Our software automates the entire ordering process within your practice management system to ensure you never have to worry about double data entry again.
- Place orders without leaving your EHR
- Data transfers seamlessly to avoid double data entry
- Track status updates in one central dashboard
Status Communications
Avoid patient calls about status updates
Do you call Amazon to track your packages? Would you spend your hard earned money with a company that won’t proactively notify you when your order has shipped and been delivered? Why would your patients? Our system will keep patients proactively updated with text and email status updates for you!
- Patients receive automated text and email updates
- Tracking details shared with no login required
- Staff has full visibility into shipping manifests
Price Quotes
Educate why patients should buy from you
If you were going to spend $1,000 on something, would you want to know it’s a fair price? Do you, as a consumer, expect to find things cheaper online? Your patients do, and unfortunately, whether you like it or not, it’s a reality you need to be equipped to handle! Our software provides you with price quotes that include insurance, manufacturer rebates, practice discounts, and a side-by-side comparison of online retailers to optimize the patient purchasing process.
- Generate 1-paged pricing breakdowns
- Show patients annual supply benefits
- Compare pricing to online retailers
Patient Reorders
Capture second and third orders
Do you want to drive to your primary care physician’s office to place a prescription order that then has to be picked up a week later at the same office? Of course not, and neither do your patients! This is why your fax machine has consistent prescription verification requests and patients drop out of contact lens wear by resorting to their glasses. We’ll proactively notify these patients when they’re due for a reorder with a personalized checkout link that makes purchasing seamless and convenient!
- Patients remember to reorder their contacts
- No phone call or practice visit needed
- Unlock a hidden revenue stream
Exam Walkouts
Never lose a walkout sale again
How successful is your practice at reaching out to the patients that didn’t buy contacts? Do you wait a few days or a week to do this? Do you do it at all? Much like patients, we’re all busy! Let us do the heavy lifting and retarget all the patients who walked without purchasing after their exam with a personalized purchase link.
- Automatic post-exam outreach with a personalized quote and purchase link
- Patients buy on their own time - no phone call or return visit needed
- Every order syncs directly back into your EHR
Contact Lens Webstore
Make purchasing from you the default
Do you have a button on your website for patients to order? Convenience is king, and with our contact lens webstore, you can make it simple for patients to shop directly from your practice without any logins or account setup! In addition, your webstore is fully branded to your office, so you own the patient relationship, and patients never know Arrellio exists.
- Embeddable webstore within your website
- No login, apps, or account setup required for patients
- Fully branded to your practice
Automated Eligibility
Verified insurance benefits upon scheduling
Do you search each insurance portal for each appointment until you find the result? Did you know who your vision insurance was through before you entered this industry and learned about the carriers? Verifying insurance is one of the most monotonous tasks technicians, call centers, or receptionists do; we’ll verify every appointment's vision eligibility automatically for you.
- Automatic verification pulled from your upcoming schedule
- Walk into the exam day with coverage already confirmed
- No more logging into multiple insurance portals manually
Universal Search
Real time insurance lookup across carriers
If a patient doesn’t know their insurance and calls you to schedule an appointment, do you place them on hold while you search? What if it’s a new hire… will they transfer the call? Every second spent searching is time wasted that may push them to schedule elsewhere. Our universal search returns results across numerous carriers in seconds.
- Verify vision insurance in seconds
- Optimize insurance flows for walk-ins and phone scheduling
- Flag eligible family members on the same plan
Insurance Recalls
Turn expiring insurance into booked appointments
If you received a message that you were overdue for a cleaning at your dentist, would you immediately book? What if they told you that you needed to book today because your insurance benefit expired soon? Our insurance recalls weave in benefits’ expiration messaging to drive better recall clickthrough performance.
- Automatic eligibility checks done in background
- Improved recall messaging with benefits context
- Personalized feel for patients receiving the message
Automated Eligibility
Verified insurance benefits upon scheduling
Do you search each insurance portal for each appointment until you find the result? Did you know who your vision insurance was through before you entered this industry and learned about the carriers? Verifying insurance is one of the most monotonous tasks technicians, call centers, or receptionists do; we’ll verify every appointment's vision eligibility automatically for you.
- Automatic verification pulled from your upcoming schedule
- Walk into the exam day with coverage already confirmed
- No more logging into multiple insurance portals manually
Universal Search
Real time insurance lookup across carriers
If a patient doesn’t know their insurance and calls you to schedule an appointment, do you place them on hold while you search? What if it’s a new hire… will they transfer the call? Every second spent searching is time wasted that may push them to schedule elsewhere. Our universal search returns results across numerous carriers in seconds.
- Verify vision insurance in seconds
- Optimize insurance flows for walk-ins and phone scheduling
- Flag eligible family members on the same plan
Insurance Recalls
Turn expiring insurance into booked appointments
If you received a message that you were overdue for a cleaning at your dentist, would you immediately book? What if they told you that you needed to book today because your insurance benefit expired soon? Our insurance recalls weave in benefits’ expiration messaging to drive better recall clickthrough performance.
- Automatic eligibility checks done in background
- Improved recall messaging with benefits context
- Personalized feel for patients receiving the message
Phone System
Know who’s calling and never miss a beat
Do you know which patient is calling before you answer? Do you miss calls and wait until staff’s available to reach out to the patient? Our system will display all pertinent patient context on screen prior to answering and reach out to all missed calls immediately to ensure no patient is left unattended!
- Physical and virtual phone options available
- Keep your existing phone number through porting
- Text all missed calls immediately
Online Scheduling
Make it easy for patients to book with you
When’s the last time you called to schedule an appointment? Did you do this out of forced behavior because there wasn’t a simple online booking mechanism? Our scheduling tool lets patients book directly from your website and every booking writes back into your schedule.
- Branded scheduler embedded directly onto your practice’s website
- Algorithmic appointment type selection to avoid patient misbookings
- Real time availability checks and writebacks to practice management
Intake Forms
Custom intake forms that optimize throughput
Does your practice have intake paperwork that writes back to your practice management system? Is that system connected to your confirmation reminder system? Every patient that shows up without their paperwork done is a potential bottleneck in your schedule; we’ll automate paperwork and sync it to save your staff from having to transpose illegible handwriting!
- Customized forms for intake paperwork
- Integrated writebacks to remove double data entry
- Kiosk formats to optimize incomplete paperwork and walk-ins
Two-Way Texting
Meet your patients where they are
Do you let patients communicate with you in the medium that’s easiest for them? Most exceptional patient care can be distilled into a simple statement: make it easy for them. Our platform allows you to two-way text and email with patients, and because we handle all of your automated messaging too, you have the full picture and context to every patient interaction.
- Text and email patients directly within our platform
- Keep your existing text number through porting
- Unify all conversation context in a single view
Email Marketing
Email marketing tools built for optometry
Do you send marketing campaigns to keep your patients informed about the practice? Do you pay for a separate subscription to do this outside of your normal patient engagement software? You can use our drag and drop editor to build branded campaigns or start from one of our ready-made templates! Our direct integration allows for customized patient data segmentation to increase efficiencies.
- Drag and drop editor for custom campaigns
- Ready-made optometry email templates out of the box
- Patient segment mining from practice management data
Reputation Management
Happy patients are your best marketers
How often do you check reviews prior to booking appointments or eating at restaurants? Your patients are no different! Recent data suggests 84% of patients check third party reviews prior to choosing a healthcare provider, and yet, most practices do nothing to actively grow their positive review count! After every appointment, we collect reviews for you with the goal of amplifying positive experiences while isolating negative ones!
- Grow your google reviews on autopilot
- Flag negative experiences before they go public
- Increase search rankings and stand out amongst competition
We're Integrated With The Best
Integrations are the lifeblood of our product - they enable us to run powerful automations for your practice and eliminate double data entry for your team. We currently integrate with Crystal PM, Eyefinity, OfficeMate, and RevolutionEHR. The catch: if your practice management system isn't listed, we can't work with you (yet!). Don't see your EHR? Reach out.
EHR/PMS AcuityLogic
AcuityLogic is a practice management and EHR solution developed by Eyefinity, a VSP Vision company, built to support the...
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EHR/PMS Crystal PM
Crystal Practice Management is a leading practice management software designed...
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EHR/PMS Encompass
Eyefinity Encompass is an optometry software platform developed by Eyefinity, a VSP Vision company, combining practice management...
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EHR/PMS OfficeMate
OfficeMate is a practice management and EHR solution for eye care developed by Eyefinity, a VSP Vision company...
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EHR/PMS RevolutionEHR
RevolutionEHR is the leading provider of cloud-based electronic health record and practice...
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Distributor ABB Optical Group
Since 1989, ABB Optical Group has dedicated itself to helping eye care providers succeed....
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Distributor E-DR
With over 110 years of reliably distributing all things optical, e-dr. has roots dating back...
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Distributor FAIT
FAIT Distribution is the nation's only OD-owned, family-operated contact lens distributor...
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Distributor OOGP
For over 31 years, OOGP has been focused on serving the needs of the eyewear professional...
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Manufacturer CooperVision
CooperVision helps millions of people experience the joy of better vision through...
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Manufacturer All-In-One Software That Pays For Itself
Not only will we eliminate redundant software costs (and countless operational nightmares), we'll make you money too! The average Arrellio practice recoups its annual subscription cost in under three months, which is a big reason we've kept >99.8% of the practices we've been fortunate enough to work with. Get started with one product, or bundle all three to save ~35% and 
Contact Lens Automation
Per Office / Per Month
Book DemoFeatures
Order Automation - Status Communications
- Price Quotes
- Exam Walkouts
- Patient Reorders
- Contact Lens Webstore
Insurance Verification
Per Office / Per Month
Book DemoFeatures
Automated Eligibility - Universal Search
- Insurance Recalls
Patient Engagement
Per Office / Per Month
Book DemoFeatures
Phone System - Online Scheduling
- Intake Forms
- Two-Way Texting
- Email Marketing
- Reputation Management
Most Popular
Arrellio All-In-One
Per Office / Per Month
Book DemoEverything Included In:
Contact Lens Automation - Insurance Verification
- Patient Engagement
Phone Devices
Per Phone / Per Month
- Call-Pop
- Call Recordings
- Call Translation
- Sentiment Analysis
- Call Analytics
- Unlimited Usage
- Phone Porting
- Custom Call Trees
- 24/7 Support
Security Is Not An Afterthought
In addition to being HIPAA compliant, we’re the only optometry software company that holds both an ISO-27001 and SOC-2 Type II certification! Our security controls are publicly available and audited by independent third parties. Your patients trust you with their most sensitive information…you deserve a partner that treats that responsibility as seriously as you do.
HIPAA Compliant
Arrellio is fully HIPAA compliant and independently audited, so your patients’ data is protected, always.
Independently audited and verified - End-to-end encryption on all patient health information
- All data stored on HIPAA-compliant infrastructure
SOC 2 Type II Certified
Arrellio is one of only two platforms in the optometry industry independently audited to meet SOC 2 Type II compliance - and the only one that also holds ISO 27001. That means the highest standards for security, availability, and confidentiality, verified twice over.
- Verified by an independent third-party auditor
- Controls tested across security, availability, and confidentiality
- One of only two platforms in optometry to hold this certification
ISO 27001 Certified
Arrellio is ISO 27001 certified, meeting the internationally recognized standard for information security management.
- Formal risk management processes, continuously maintained
- Internationally recognized information security standard
- Certified by an accredited third-party
What Your Peers Say About Us
We have the pleasure of working with >1,000 optometry practices across the country, and your peers can explain what makes us different better than we ever could. See what they're saying below:
Dr. Torrey Carlson
OD and Owner, Carlson Eyecare Centers
RevolutionEHR User “We’re up 26% in contact lens sales over last year. If you don’t have Arrellio, you need it for your practice.”
Dr. Laurie Sorrenson
OD and Owner, Lakeline Vision
Crystal PM User “Our contact lens sales per patient went up by $70, errors dropped, billing became automated, follow-up ordering is on autopilot and the whole process runs faster.”
Dr. Ryan Corte
OD and Owner, Reflect Vision Care
RevolutionEHR User “In less than a year of using Arrellio, the practice has generated over $130,000 in gross walkout revenue from contact lens exams.”
Dr. Thanh Mai
OD and Owner, Insight Vision Center
Crystal PM User “Arrellio solves a problem nearly every optometry faces...and I’m extremely impressed with how well they TRULY integrate with EHRs, something many of today’s tools fall short on.”
Dr. Shane Foster
OD and Owner, Athens Eye Care
RevolutionEHR User “If you’re a Revolution user, you’ve got to look into Arrellio. It’s truly an easy button. Almost anyone in the office can use it, which has been huge for simplifying training.”
Mike Kogelis
Owner, Big City Optical
Eyefinity User “We’re up over 30% with contact lens sales for the year and Arrellio has far outpaced what we were experiencing with other vendors.”
Dr. Mary Kate Walters
OD and CEO, VIEW Optometry
RevolutionEHR User “Our contact lens business is automated and our patients are buying from us in record numbers. Arrellio is a must have for any private practice.”
Dr. Jerry Neidigh
OD and Owner, Grove Eye Care
RevolutionEHR User “Arrellio has generated $100,000+ worth of online contact lens sales in 4 months at our 2 practices.”
Dr. Samantha Rao
OD and Owner, Bright Eyes LLC
RevolutionEHR User “We love Arrellio. We've used it since August 2025 and have been really impressed. It syncs flawlessly with Revolution and reduces staff time dramatically.”
Dr. Dimple Sawhney
OD and Owner, Envision Eye Center
Crystal PM User “Every step of the ordering process, from our side as well as the patient side, has just become so much more efficient. It's literally just one click.”
Dr. Jason Aronson
OD and Owner, Greenlake Eyecare
RevolutionEHR User “Jared and the team are super easy to work with and amazingly fast to respond. So much easier to use than other vendors. No brainer for me!”
Sachin Patel
Owner, Patel Vision Group
Crystal PM User “Arrellio is the best thing that ever happened to every OD practice selling contact lenses.”
Dr. Gretchen Brewer
OD and Owner, Brewer Eye Associates
RevolutionEHR User “Jared and the Arrellio team understand our industry deeply which leads to a unique, staff-first approach to building software.”
Dr. Kyle Sexton
OD and Owner, Sexton Vision Group
RevolutionEHR User “Our team eagerly awaits the Arrellio team’s next product release so we can streamline even more of our business.”
Sarah Jones
VP of Operations, Carlson Eyecare Centers
RevolutionEHR User “I feel less stressed training new hires because Arrellio makes contact lenses so much easier. Our staff has more time to handle patient care face-to-face.”
Dr. Amanda Heyward
OD and Owner, Greenlake Eyecare
RevolutionEHR User “Our office loves Arrellio. It has made a huge impact on our volume of contact lens orders. Hands down one of the best things we’ve implemented.”
Jessica Johnsrud
Practice Manager, Grove Eye Care
RevolutionEHR User “10/10 We LOVE Arrellio. They are phenomenal to work with and are super responsive whenever we have questions. It has been a game changer for our practice.”
Dr. Crystal Eylar
Owner, Midlothian Eye Care
Crystal PM User “We love Arrellio. If your EHR integrates, there is no double data entry which is huge. We have used other vendors in the past, but Arrellio is a game-changer.”
Dr. Blake Schermer
Owner, Germantown Vision Care Center
RevolutionEHR User “Our favorite feature is being able to quickly breakdown prices for 3/6/12 month contact lens supplies with benefits and rebates applied and show the cost comparison.”
Dr. Tommy Lucas
OD and President, VIEW Optometry
RevolutionEHR User “Arrellio has almost eliminated the loss of contact lens sales in our offices, after years of watching prescriptions walk out the door.”
Montana Jones
Store Manager, West Point Optical Group
RevolutionEHR User “Arrellio makes it easy to see and track where all of my contact lens orders are from one platform.”
Dr. Harin Rajeev
Owner, Eye Care Associates of Princeton
RevolutionEHR User “Arrellio has been great! It’s a no-brainer, seriously.”
Zoë Duncan
Practice Manager, Karns Vision Center
RevolutionEHR User “I cannot recommend Arrellio enough! Best customer service and integrates so well!”
What We Get Asked The Most
You have questions, we have answers! Don't see your question listed below, or want more details? Reach out and a real human who's worked in a practice (not AI) will get back to you.